5 Things to Consider When Writing Webcopy

 

tips in writing webcopy

Live to Write - Write to Live

When I write for someone else’s website, the first thing I do is hold a face-to-face meeting. I want to be able to hear the owner’s actual voice and figure out what it is about their business that makes them stand out from the competition. Some of the information I’m specifically looking for is:

What is the voice? I talk about voice a lot in my marketing writing. It’s something you hear about all the time with regard to internet writing. People want to hear your voice. But what does that mean? You, as the writer, need to gauge whether the client’s voice is friendly, authoritative, funny, or motherly to name just a few examples.

A company that offers services to declutter someone’s house is going to have a far different voice than a company that offers international shipping options. When I sit down with the client, I listen to…

View original post 491 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s